Drs. An and Kim’s papers accepted to Global Marketing Conference

With colleagues at Temple University and Konkuk University, Dr. Wooyang Kim (Associate Professor of Marketing) and Dr. Hyun Sang An (Assistant Professor of Marketing) have accepted two papers at the 2020 Global Marketing Conference (GMC) at Seoul, South Korea (November 5-8). The GMC is an internationally renowned conference and one of the largest conferences in the marketing discipline, organized by […]

Drs. An, Kim’s coauthored paper awarded best track paper at 2019 Atlantic Marketing Association Conference

Dr. Hyun Sang An and Dr. Wooyang Kim, Paseka School of Business, received the best abstract paper in Culture, Identity, and Ethnicity Marketing track at the Atlantic Marketing Association Conference, Asheville, NC (Sep. 25-29, 2019). The title of the study is “Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market.” This study applies Social Identity […]

Drs. An, Kim’s co-authored paper accepted in Atlantic Marketing Association Conference

Dr. Hyun Sang An (Assistant Professor of Marketing) and Dr. Wooyang Kim (Associate Professor of Marketing) at Paseka School of Business will present their current study and be published in the proceedings as abstract at the 44th Atlantic Marketing Association Conference. The title of the study is “Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music […]

Drs. An, Kim’s co-authored paper invited as selected research at 2019 AIB MW conference

The paper co-authored by Hyun Sang An and Wooyang Kim (Marketing, Paseka School of Business) was invited to the Paper Development Workshop (PDW) session at the 2019 Academy of International Business Midwest (AIB MW) Conference: Chicago, IL (March 27-29). Only four papers were invited in the PDW session, and this invitation was selected as high-quality research among the accepted papers […]

Drs. An and Kim’s co-authored paper accepted for presentation at 2019 Academy of International Business (AIB) US Midwest Conference

Dr. Hyun Sang An and Dr. Wooyang Kim, Assistant Professors of marketing at Paseka School of Business, will present their recent study at the 2019 Academy of International Business (AIB) US Midwest Conference. The title of the study is “Millennials’ Willingness to Consume Foreign Music Contents Online: Application of the Stimulus-Organism-Response Theory.” The conference is a part of the MBAA […]