Dr. Hyun Sang An and Dr. Wooyang Kim, Assistant Professors of marketing at Paseka School of Business, will present their recent study at the 2019 Academy of International Business (AIB) US Midwest Conference. The title of the study is “Millennials’ Willingness to Consume Foreign Music Contents Online: Application of the Stimulus-Organism-Response Theory.” The conference is a part of the MBAA International Conference, and will be held in Chicago, IL on March 27–29.