With colleagues at Temple University and Konkuk University, Dr. Wooyang Kim (Associate Professor of Marketing) and Dr. Hyun Sang An (Assistant Professor of Marketing) have accepted two papers at the 2020 Global Marketing Conference (GMC) at Seoul, South Korea (November 5-8). The GMC is an internationally renowned conference and one of the largest conferences in the marketing discipline, organized by Global Alliance of Marketing & Management Association (GAMMA) and sponsored by top-tier marketing and tourism societies such as American Marketing Association, Association for Consumer Research, European Marketing Academy, Korea Tourism Organization, and others.
Drs. An and Kim will present their papers virtually in November 2020. Also, their papers will be published in the conference proceedings as a form of the research abstract. The titles of the studies are:
An Examination of Young Generations’ Consumption Process of Foreign Music Contents, with Drs. C. Anthony Di Benedetto and Donald A. Hantula (Temple University, PA, USA).
The Role of Values on Tourist’s Behavioral Intention to Visit Cultural Property Sites: Cultural Property Values and Consumption Values, with Dr. Quing-Lin Li (Konkuk University, Seoul, South Korea).