Dr. Hyun Sang An (Assistant Professor of Marketing) and Dr. Wooyang Kim (Associate Professor of Marketing) at Paseka School of Business will present their current study and be published in the proceedings as abstract at the 44th Atlantic Marketing Association Conference.

The title of the study is “Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market” and studied the motivational causes of being fandom to the contemporary music artists. We acknowledge that this research was supported by Rodney Paseka School of Business Endowment Fund (# E274 – 2019 summer stipend award), Paseka School of Business, Minnesota State University Moorhead. The 2019 Atlantic Marketing Association Conference will be held in Asheville, NC on September 25–29.