Applications for the China Business Trip need to be turned in by 4 p.m. on Tuesday, Feb. 25. Applications can be picked up at Center for Business 207A. For more information, please contact Dr. Ruth Lumb in Center for Business 207G; email@example.com.
China Business Trip: Applications are currently being accepted for the China Business Trip, May 19-June 10. Three credits are available for this course. For an experience that will last a lifetime, travel with us to China, a country that claims a history of 5,000 years. Throughout the journey, we will compare and contrast business in China with business in the […]
A unique event at MSU Moorhead explores doing business in China. This free event is Tuesday, Nov. 12 from 3 to 6 p.m. in the MSUM Comstock Memorial Union ballroom. At Global Innovation: Doing Business in China a panel of regional experts will discuss from their personal experiences the opportunities and risks of doing business in China. The keynote speakers […]
Ruth Lumb and Vinod Lall, School of Business recently had a paper titled “A Comparison of Perceived Product Quality Between Bulgarian and Chinese Respondents” published in the Journal of Innovative Marketing (Volume 9, Issue 1, 2013). Abstract: Globalization has reduced trade barriers between countries.
Jerome Kuperman and Ruth Lumb Have Paper Accepted For Publication In The Academy of Marketing Studies Journal
The paper is titled “A Comparison of Perceptual Differences between First-Time and Repeat Visitors Traveling in China.” Paper Abstract: Repeat visitors are different from first-time visitors because they are able to form a relational connection with a destination. Empirical research has largely focused on perception of destination attributes and not on whether a true relational connection has been formed between […]