News @ Minnesota State University Moorhead

Jerome Kuperman and Ruth Lumb Have Paper Accepted For Publication In The Academy of Marketing Studies Journal

Posted on August 21, 2013

The paper is titled “A Comparison of Perceptual Differences between First-Time and Repeat Visitors Traveling in China.”

Paper Abstract: Repeat visitors are different from first-time visitors because they are able to form a relational connection with a destination. Empirical research has largely focused on perception of destination attributes and not on whether a true relational connection has been formed between the repeat visitor and the destination. Visitors from both the United States and Europe were asked to complete a questionnaire while visiting China where they indicated their perception of similarity between their home country and China across a variety of variables consistent with those found in the psychic distance literature. This study found that there was no significant difference between repeat and first-time visitors raising questions as to the actual level of perceptual change and relational belongingness experienced by repeat visitors.

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