At Onsharp, we get excited when others use social media to tell their organization’s story. We love seeing little moments being shared that give people a clear and meaningful understanding of what an organization or business is all about – whether that moment is focused on culture, mission, expertise or more.
This week’s #HighFiveFriday shout out goes to my Alma Mater, Minnesota State University Moorhead, for promoting the hashtag #MSUM2015 during Spring commencement. Tweets from graduates, faculty, parents, and friends were featured during the ceremony – giving it a truly personal and interactive feel.
This event social media strategy worked because:
- The hashtag was well-promoted – Prior to graduation, MSUM-related Twitter accounts promoted the use of the hashtag. The University also used signage to encourage social engagement.
- It created and demonstrated community and culture – Stories of #DragonPride and memories from students’ time at MSUM were common themes throughout content shared using the hashtag. It also gave attendees and graduates the ability to share their accomplishments, photos and congratulations in a fun and authentic way.
- Tweets were displayed live – There was a live social media feed at the ceremony featuring tweets in real-time. This helped maximize engagement and use of the hashtag on Twitter, Instagram and other social channels. The hashtag was even trending regionally the day of the event.
Social media engagement helps attendees feel more connected to what’s happening, while also creating buzz and feedback.
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