News @ Minnesota State University Moorhead

Archive for the ‘Marketing & Communications’


GO! TEAM doubles their gold, winning four NACMA ‘Best of’ Awards

Posted on July 19, 2017
The National Association of Collegiate Marketing Administrators (NACMA) has honored the MSUM Dragon Athletics GO! TEAM with four ‘Best of Awards’ for 2016-17.  

Initiated in 2003, the NACMA Best of Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 14 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. Nearly 1,000 entries were received for the 2016-17 year. The winners were recognized during NACMA’s 26th Annual Convention at the awards ceremony on Wednesday, June 14 in Orlando, Florida.

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GO! TEAM wins four NACMA ‘Best of’ Awards

Posted on July 12, 2017
Dragon Athletics

MOORHEAD, Minn. — The National Association of Collegiate Marketing Administrators (NACMA) has honored the MSUM Dragon Athletics GO! TEAM with four ‘Best of Awards’ for 2016-17.  

Initiated in 2003, the NACMA Best Of Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 14 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. Nearly 1,000 entries were received for the 2016-17 year. The winners were recognized during NACMA’s 26th Annual Convention at the awards ceremony on Wednesday, June 14 in Orlando, Fla.

“What’s incredible about the GO! TEAM is they started with one, then two, then three, and now four awards in consecutive years,” said athletics director Doug Peters. “That goes to show how the program is not only growing, but doing so at a very high quality.  They make MSUM Dragon Athletics better every day by obnoxiously telling our story and we are truly grateful for all the hard work they do.”

MSUM falls into Group III which represents all Division II Institutions, Division III Institutions, NAIA Institutions, Junior College Institutions, Community College Institutions and Canadian Institutions.

This year, the GO! TEAM was third for both total awards and gold awards in all of Group III. Two gold awards doubles their all-time total. MSUM began submitting entries for the ‘Best of’ awards in 2014. Below is a full list of NACMA ‘Best of Awards’ for MSUM since their first entry:

  • 2017 Gold Award – Digital Promotion (Signing Day Social Media)
  • 2017 Gold Award – Single Game Sales Campaign (Wrestling Double Dual)
  • 2017 Silver Award – Fan Engagement Video (Courtyard Kahoot)
  • 2017 Bronze Award – Static Promotional Ad (Partnership Playbook)
  • 2016 Gold Award – Sales Piece (Partnership Playbook)
  • 2016 Silver Award – Static Display Ad (Opening Day at SCHEELS Field Forum Inserts)
  • 2016 Bronze Award – Social Media Promotion (Snapchat Takeovers)
  • 2015 Silver Award – New Revenue Generating Idea (Valley Imports Slam Cam hoop stickers)
  • 2015 Silver Award – Sales Piece (Partnership Playbook)
  • 2014 Gold Award – New Revenue Generating Idea (Valley Imports Hovercam)

Special recognitions for the awards this year go out to the Partnership Playbook designers Derek Lien and Katie Faken; fans, administration, coaches, and student-athletes Moorhead High School and Fargo Davies High School for helping accomplish the double dual; Dragon football and soccer coaches for their help with our signing day campaign; the Courtyard by Marriott for their support of our crazy idea; and of course the GO! TEAM.

“I can’t say enough about the GO! TEAM,” said assistant athletics director Jon Wepking. “The past members laid a rock-solid foundation that our current team is now building into something very special. They run with the ideas, they put in the work, they do the long hours, and now they get these awards on their resume to show everyone what they’re capable of.”

See the article on msumdragons.com.

New cost center for Copy2Print and University Photo & Graphics

Posted on June 29, 2017

A new cost center number for transactions with Copy2Print and University Photo & Graphics should be used starting July 1. The two offices have been combined and all transactions should use 336540.

Web2Print unavailable morning of June 19

Posted on June 12, 2017

Web2Print will be unavailable 7:30 a.m. to noon on Monday, June 19. IT will be installing updates to the software. Copy2Print will still be open—just the online ordering site will be down.

Print materials updated to reflect Minnesota State rebrand

Posted on May 11, 2017

Minnesota State recently released its updated brand identity manual to reflect changes made during the rebrand from MnSCU to Minnesota State late last year.

Minnesota State University Moorhead is updating its print materials to reflect the change. The new branding will be implemented when supplies are reordered, after the current supply of business cards, stationary, brochures and other print materials are exhausted.

For more information, view the initial news release, or contact David Wahlberg at david.wahlberg@mnstate.edu.

Retirement Party for Jerry & Bonnie Nygard

Posted on May 10, 2017

Wednesday, May 10 | 2:30-4:30 p.m. | Owens Hall Atrium

Please join us in celebrating the retirements of Jerry and Bonnie Nygard on Wednesday, May 10, 2017 from 2:30-4:30 p.m. in the Atrium of Owens Hall. They have been loyal and dedicated employees for over 30 years each. Please stop by and wish them all the best in retirement!

Moorhead Magazine looking for entrepreneurship-related story ideas

Posted on April 20, 2017

The marketing team is working on the next issue of the Moorhead Magazine, which will feature the theme of innovation and entrepreneurship. It can include alumni and students from all majors.  We are looking for story ideas for the following:

  • Alumni who quit the work grind to start their own companies
  • Alumni start ups
  • Psychological profile of an entrepreneur
  • Failures – alumni who’ve failed (many times) and gone on to success
  • Grit and heart
  • Student entrepreneurs and/or alumni who started their businesses while in college
  • Dragon Consulting – companies with alumni who’ve used Dragon Consulting and benefits, etc.
  • Any other suggestions you might have

If you know alumni or students who might be interested in sharing their story, please email kristi.monson@mnstate.edu.

Are you a student entrepreneur?

Posted on April 20, 2017

The marketing team is working on the next issue of the Moorhead Magazine, which will feature the theme of innovation and entrepreneurship. We are looking for story ideas featuring student entrepreneurs and/or alumni who started their businesses while in college. If you have a story to share, please email email kristi.monson@mnstate.edu.

MSUM Marketing & Communications wins ADDY Awards

Posted on February 27, 2017

The MSUM Marketing Team earned several awards at Friday night’s American Advertising Federation’s (AAF-ND) ADDY Awards. The annual ADDY Awards program honors excellence in advertising and cultivates the highest creative standards. It is the only creative awards program administered by the advertising industry for the industry. Each year, AdFed members from around the country enter more than 60,000 samples of their best work, making the ADDYs the world’s largest advertising competition.  Read the rest of this entry →

Communicators Council meets today

Posted on October 12, 2016

Communicators Council will meet today, Oct. 12 at 2 p.m. in CMU 208. If you’re interested in social media and other promotion activities, feel free to join us. Scheduled topics: website update, university advancement and life transformed.

Communicators Council is a group of individuals who, to some extent, engage in communications activities on behalf of MSUM or an MSUM unit/department, particularly though not exclusively social media content providers. The group serves in an advisory capacity to the Executive Director of Marketing and Communications and has no authority of its own. Membership is voluntary.

If you wish to be informed of upcoming meetings, please email marketingteam@mnstate.edu.

GO! Team Wins ‘Best of’ Awards

Posted on October 10, 2016

The National Association of Collegiate Marketing Administrators (NACMA) has honored the MSUM Dragon Athletics GO! TEAM with three “Best of Awards” for 2015-16.

MSUM began submitting entries for the awards in 2014 and won three awards in the last two years. This year doubles that total. Below is a full list of NACMA ‘Best of Awards’ for MSUM.  Read the rest of this entry →

Phase 2 of Web Redesign Update

Posted on September 22, 2016

At yesterday’s town hall meeting, Dave Wahlberg, Executive Director of Marketing and Communications, shared information on the second phase of redesign of the university’s website. Phase 1 consisted of a redesign of the homepage and graduate and undergraduate pages. Those pages launched July 28. In Phase 2, academic and administrative pages will be brought into the new design. Phase 3 will consist of developing a portal for information for current students, faculty and staff.

A Phase 2 steering team has been created to guide high-level decision-making. Members are Dave Wahlberg and Dan Heckaman (co-conveners), Joshua Behl, Kirsti Fleming, Alexandria Fogarty, Lisa Karch, Derek Lien, Kristi Monson, Doug Peters, Ryan Peterson, Terry Peterson, Rebecca Rudel, Amanda Stegmaier and Julia Zaloudek.

Three principles are guiding redesign: 1) support enrollment growth, 2) optimize for viewing on mobile devices, and 3) use internal staff rather than an outside firm.  Read the rest of this entry →

Have a story idea?

Posted on September 21, 2016

Share your story ideas of a life transformed with the Marketing & Communications Office at marketingteam@mnstate.edu. These ideas may be used in future marketing efforts. Consider: 

  • Opportunities to showcase how students’ or alumni lives have been impacted by their MSUM experience
  • Ways faculty or staff are impacting their communities through service, research, etc.
  • Examples of student transformation
  • Points of pride news 

Marketing Office Produces New Admission Materials

Posted on September 06, 2016

The Marketing and Communications Office supports administrative and academic departments in achieving their marketing goals. Services include large-format graphics, photography, printing, design and copy writing, mass media promotion, digital advertising and social media support, among others. Read the rest of this entry →

Aerial Photos to be Taken on Campus Monday, Aug. 22

Posted on August 22, 2016

The Marketing and Communications Office has contracted with Sly Dog Productions, a company licensed by the Federal Aviation Administration, to conduct low level campus photography. The company will operate an Unmanned Aerial Vehicle (UAV) to take high definition video and still photography on Monday, Aug. 22  with Tuesday as a weather back up date.  

The UAV will make low level flyovers of campus buildings and landmarks, such as the main gate and Sown, starting at 6:30 a.m. and continuing throughout the day at various locations. The images will be used in promotional opportunities and available for other campus purposes.

GO! TEAM Wins ‘Best of Awards’ from NACMA

Posted on August 09, 2016

The National Association of Collegiate Marketing Administrators (NACMA) has honored the MSUM Dragon Athletics GO! TEAM with three “Best of Awards” for 2015-16.

MSUM began submitting entries for the awards in 2014 and won three awards in the last two years. This year doubles that total. Below is a full list of NACMA ‘Best of Awards’ for MSUM.  Read the rest of this entry →

MSUM New Hire

Posted on May 25, 2016

Please join us in welcoming the following new employees to Minnesota State University Moorhead. Make sure to stop by their departments to say hello and let them know It’s a GREAT day to be a Dragon!

May 16, 2016

  • Gary Haugo – VP for University Advancement, University Development & Alumni Relations

Copy2Print Summer Hours

Posted on May 19, 2016

Starting Monday, May 16 Copy2Print’s summer hours will be Monday-Friday 7:30 a.m. – 4 p.m.  Read the rest of this entry →

Redesigned website to launch July 28

Posted on April 29, 2016

The following information was shared at Wednesday’s town hall presentation on the web redesign project. The first phase of the redesign effort includes the homepage, undergraduate and graduate admissions pages. Work teams have focused on developing the site to be responsive on desktop and mobile devices and enrollment focused for prospective students. These pages will launch July 28, in time to support the fall recruiting season. Read the rest of this entry →

Gary Haugo Named Vice President for University Advancement

Posted on April 28, 2016

Minnesota State University Moorhead President Anne Blackhurst has named Gary Haugo as Vice President for University Advancement. In this position, Haugo will provide executive leadership for a newly restructured division responsible for external relations activities including fundraising, alumni relations, marketing and communications.  Read the rest of this entry →

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