School of Business professors present at MBAA International Conference

Professors Sheri Erickson and Mary Stone, School of Business, presented the paper “An Examination of Pfizer’s Crisis Communication Strategies in the Celebrex Case” at the MBAA International Conference, North American Accounting Society sector, March 27, in Chicago. Business student Megan Thorwick was also a co-author on this paper, which examines stock price reaction to communication strategies Pfizer used when the […]

School of Business faculty and Dean Marsha Weber co-authored paper

School of Business accounting faculty Sheri Erickson and Mary Stone and Dean Marsha Weber co-authored the paper “Crisis Communication in the Banking Industry: Countrywide’s Use of Image Restoration Strategies” published in volume 16 of “Advances in Public Interest Accounting.” This case study analyzes Countrywide Financial’s responses to its financial crisis and illustrates the use of communication theory and image restoration […]

Mary Stone presented paper at international business administration meeting

Mary Stone, School of Business, presented her paper entitled “Performance Differences Between Online and Traditional Students in Principles of Accounting” at the Midwest Business Administration Association International annual meeting in February 2013. The research provided support for Simonson et al’s (1999) Equivalency Theory by comparing the course assessment scores for the two groups of students.