Dr. Hyun Sang An (Assistant Professor of Marketing) and Dr. Wooyang Kim (Associate Professor of Marketing) at Paseka School of Business will present their current study and be published in the proceedings as abstract at the 44th Atlantic Marketing Association Conference. The title of the study is “Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music […]
Dr. Wooyang Kim, Assistant Professor of Marketing in the Paseka School of Business and Dr. Kelly La Venture (Bemidji State University) honored with the best paper award by the Tourism Sciences Society of Korea at the 2019 Tourism, Hospitality, and Event Conference for Researchers, Educators, Practitioners, and Students (THEREPS): Las Vegas, NV (April 13, 2019). The paper title is “Examining […]
The paper co-authored by Hyun Sang An and Wooyang Kim (Marketing, Paseka School of Business) was invited to the Paper Development Workshop (PDW) session at the 2019 Academy of International Business Midwest (AIB MW) Conference: Chicago, IL (March 27-29). Only four papers were invited in the PDW session, and this invitation was selected as high-quality research among the accepted papers […]
By Kiley Fee and McKenzie Zacha (Marketing major, Paseka School of Business) with their advisor, Dr. Wooyang Kim (Assistant Professor of Marketing), two papers have been accepted at 2019 Annual Meeting of the Korea-America Hospitality & Tourism Educators Association. These studies will be presented at the conference and published in the conference proceedings (Las Vegas, NV: April 12-13, 2019). The […]
Dr. Hyun Sang An and Dr. Wooyang Kim, Assistant Professors of marketing at Paseka School of Business, will present their recent study at the 2019 Academy of International Business (AIB) US Midwest Conference. The title of the study is “Millennials’ Willingness to Consume Foreign Music Contents Online: Application of the Stimulus-Organism-Response Theory.” The conference is a part of the MBAA […]