Marketing students to present studies at hospitality and tourism conference
By Kiley Fee and McKenzie Zacha (Marketing major, Paseka School of Business) with their advisor, Dr. Wooyang Kim (Assistant Professor of Marketing), two papers have been accepted at 2019 Annual Meeting of the Korea-America Hospitality & Tourism Educators Association. These studies will be presented at the conference and published in the conference proceedings (Las Vegas, NV: April 12-13, 2019).
The titles of the two studies are:
1. The Issue of Plastic Overuse: A Review of the Impact on Economic and Environmental Sustainability of Tourism (Kiley Fee and Wooyang Kim).
2. Generational Marketing and Mobile Technology in Tourism: Focusing on Millennials and Gen Z (McKenzie Zacha and Wooyang Kim).
These two marking major students previously presented other studies at 2018 MSUM Student Academic Conference and 2018 Annual Meeting of Atlantic Marketing Association, New Orleans, LA.