MSUM’s Unfollow campaign earns Gold ADDY

MSUM’s Unfollow campaign earns Gold ADDY

MSUM’s undergraduate recruitment campaign, Unfollow, received a Gold ADDY at the South Dakota ADDY awards last weekend. MSUM’s campaign partner, Epicosity, is an integrated marketing and advertising agency in Sioux Falls, S.D., dedicated to giving brands a voice through bold ideas.

The year-long campaign includes media placements in TV, radio, social media and in printed recruitment materials. Here’s a look at two of the videos produced by Epicosity.

• Stand Apart
• Start a Fire