Professor Dr. Peter Geib, Management, and Associate Professor Tracy Gompf, JD, Paralegal, recently co-authored an article which was accepted for publication in the fall 2012 issue of the International Journal of China Marketing, “Chinese Legal and Economic Reforms: Reflection of the Economy and Marketing Strategies.”

The International Journal of China Marketing is a double blind, peer-reviewed journal and is part of the series of journals published by the North American Business Press, which has an overall acceptance rate of less than 20 percent. The article addresses the impact of the dramatic and ongoing changes in both the legal and economic systems in China and how those changes affect marketing concerns.