Get Involved in PRSSA

Get involved in MSUM’s Public Relations Student Society of America (PRSSA) Chapter this year! What is PRSSA and what do they do? MSUM PRSSA is a Chapter of the National PRSSA. We seek to advance the public relations profession by nurturing generations of future professionals further.

Jerome Kuperman and Ruth Lumb Have Paper Accepted For Publication In The Academy of Marketing Studies Journal

The paper is titled “A Comparison of Perceptual Differences between First-Time and Repeat Visitors Traveling in China.” Paper Abstract: Repeat visitors are different from first-time visitors because they are able to form a relational connection with a destination. Empirical research has largely focused on perception of destination attributes and not on whether a true relational connection has been formed between […]