Brand Consistency Matters: A Quick Naming Refresher The question of “WHO ARE WE” and “HOW SHOULD WE REFER TO OURSELVES” has been asked several times recently, so below is clarification as noted in the university’s Visual Identity and Graphic Standards Guide. MSM is NOT an accepted abbreviation. Ever. If you’ve been using MSM, please discontinue and use one of the accepted brand references noted above. Read more about our history and five name changes over […]
Four monument signs are being installed at the edges of campus this week – at the northwest corner in front of Hagen Hall, the southwest corner in front of Owens Hall, at the corner of 9th Avenue and 14th Street and along the eastern edge of campus on 20th Street. The illuminated signs will reflect MSUM’s new academic logo and […]
By now many have seen the new academic wordmark and the new visual identity system come to life through print, merchandise, signage and other materials. The new look and design is part of a larger branding initiative led by the MSUM Marketing team. The Marketing team will be holding a series of Open Forums this week to continue sharing information […]