Four monument signs are being installed at the edges of campus this week – at the northwest corner in front of Hagen Hall, the southwest corner in front of Owens Hall, at the corner of 9th Avenue and 14th Street and along the eastern edge of campus on 20th Street. The illuminated signs will reflect MSUM’s new academic logo and visual identity.
The installation is being completed by Spectrum Sign Systems, contracted through Minnesota State Industries, a state agency based out of Moose Lake, Minn., with more than 75 years of combined experience in designing, producing and installing signs for government agencies and private firms. The new monument signs replace the old monument signs, which were erected between 1968 and 1970.
In addition to the monument signs, nine wayfinding (directional) signs are being installed this week in key spots across campus to direct visitors to high traffic areas, such as Admissions, Center for the Arts and Nemzek.
The new signs are part of a larger signage initiative that includes updating interior and exterior building signage as well as improving wayfinding (directional) signs across campus over an estimated three- to five-year timeframe. Digital signage and kiosks are also part of the signage initiative and will be fully integrated during Spring 2012.
Signage was identified as a critical need area prior to the rebranding effort and funding for the project was held until the new visual identity could be incorporated. Signage will be updated with the new visual identity as reconstruction needs arise. New signage reflecting the new visual identity can also be seen in the Wellness Center, Dahl Hall and Flora Frick.