Wooyang Kim, Assistant Professor of Marketing at Paseka School of Business, has been accepted his coauthored paper in the 61st Midwest Academy of Management Annual Conference (St. Louise, MO: October 11-13, 2018).  The research title is “The Relationship between Organizational Citizenship Behaviors Perceived by Customers and the Consequences of These Behaviors: A Test of an Integrative Path Model.”  This study adopted the social exchange theory to explain the healthcare organization’s performance by using structural equation modeling (SEM).