Dr. Kim’s coauthored paper accepted in Midwest Academy of Management Annual Conference

Wooyang Kim, Assistant Professor of Marketing at Paseka School of Business, has been accepted his coauthored paper in the 61st Midwest Academy of Management Annual Conference (St. Louise, MO: October 11-13, 2018).  The research title is “The Relationship between Organizational Citizenship Behaviors Perceived by Customers and the Consequences of These Behaviors: A Test of an Integrative Path Model.”  This study adopted the social exchange theory to explain the healthcare organization’s performance by using structural equation modeling (SEM).