Dr. Wooyang Kim, Drew Sannes awarded best paper in sports marketing track at conference
Dr. Wooyang Kim, Assistant Professor of Marketing in the Paseka School of Business, and Drew Sannes, MBA Student and Research Assistant, received the award for the best paper in the sports marketing track at the Atlantic Marketing Association Conference 2017, Williamsburg, Va. The article title is “Sports Teams’ Well-Being: An Integrative Perspective of the Role of Conflict and Emotional Intelligence on Trust and Happiness” and conceptualizes a theory-based hypothetical model to examine the interactant antecedent effects on the resultant outcome of college athletes’ happiness and the mediating role of trust.
Also, this theory paper is invited from the Atlantic Marketing Journal that lists on the qualified article journal from the Paseka School of Business, MSUM. Especially, we acknowledge that we sincerely thank for supporting our study from Dr. Denise Gorsline, Interim Dean of the College of Business and Innovation.