What’s happening in Marketing

What’s happening in Marketing

The Marketing and Communications Office will share monthly updates about how we are sharing the stories of transformed lives.

• Two new employees joined the marketing team: Ryan Koehler, graphic designer, and Carol Hall, print shop coordinator.
• New Life Transformed TV and radio spots started airing on local stations. Social media ads are also running in Minnesota, North Dakota, South Dakota and Wisconsin.
• A new magazine, Bravo, was designed for the College of Arts, Media & Communication. 
• Moorhead Magazine was completed and mailed to 53,000+ alumni and friends; the online magazine went live August 28 with assistance from the IT Department, https://www.mnstate.edu/magazine/
• A math department newsletter was completed and will be mailed to about 1,300 alumni.
• The Marketing team worked with Admissions to create a variety of recruitment materials, such as viewbook, teaser, West Acres table tents, high school counselor card, various postcards, T-shirts, fence banner, etc.
• Print advertising was placed in the following publications: Forum Communication properties – print & online, FM Extra, Living Magazine (graduate studies); High Plains Reader (diversity & inclusion); Impact Magazine, Find Your Future college guide, National College Fair guide, Alexandria billboard (admissions); Welcome to Moorhead (branding); Fargo Inc! (Paseka School of Business)
• Digital advertising on Facebook, Twitter, Instagram for graduate programs, MSUM preview days and college education fairs.
• Marketing worked with Athletics to complete the fall sports schedules.
• Many additional items for campus departments.

If you have a suggestion on marketing activities, please contact David Wahlberg, Executive Director of Marketing and Communications, david.wahlberg@mnstate.edu.