Mattern gets published in Journal of Advertising Education

Mattern gets published in Journal of Advertising Education

A research article by Jody Mattern, Mass Communications, was published in the spring edition of the Journal of Advertising Education. The article, titled “Matching Creativity Perceptions and Capabilities: Exploring the Impact of Feedback Messages,” looked at two areas related to creativity: 1) How accurate our self-impressions of creativity actually are, and 2) How positive or negative feedback affects creative output. Mattern teamed with researchers from Valley City State University, North Dakota State University, and Kent State University to conduct the study.