Mattern gets published in Journal of Advertising Education

A research article by Jody Mattern, Mass Communications, was published in the spring edition of the Journal of Advertising Education. The article, titled “Matching Creativity Perceptions and Capabilities: Exploring the Impact of Feedback Messages,” looked at two areas related to creativity: 1) How accurate our self-impressions of creativity actually are, and 2) How positive or negative feedback affects creative output. […]