Kuperman, Lumb paper wins research award
Jerome Kuperman and Ruth Lumb, Business Administration, had a paper accepted for presentation at the Allied Academies Spring 2011 International Conference. The paper, titled “Ethnocentrism in the U.S.: An Examination of CETSCALE Stability from 1994 to 2008,” won the Distinguished Research Award in the Marketing division and will be published in the Academy of Marketing Studies Journal. Abstract “The consumer […]