Sannes, Kim’s coauthored paper published in Atlantic Marketing Journal
Dr. Wooyang Kim (Assistant Professor of Marketing – Paseka School of Business) and his student, Drew Sannes (MBA student and Research Assistant), made a publication in the Atlantic Marketing Journal (MSUM Qualified Article in the Scholarly Achievement Plan). This study was awarded “outstanding paper” in the sports marketing track at the 42nd Annual Conference of Atlantic Marketing Association, Williamsburg, Va. (2017). The […]