Jerome Kuperman and Ruth Lumb Have Paper Accepted For Publication In The Academy of Marketing Studies Journal
The paper is titled “A Comparison of Perceptual Differences between First-Time and Repeat Visitors Traveling in China.” Paper Abstract: Repeat visitors are different from first-time visitors because they are able to form a relational connection with a destination. Empirical research has largely focused on perception of destination attributes and not on whether a true relational connection has been formed between […]