School of Business professors present at MBAA International Conference

School of Business professors present at MBAA International Conference

Professors Sheri Erickson and Mary Stone, School of Business, presented the paper “An Examination of Pfizer’s Crisis Communication Strategies in the Celebrex Case” at the MBAA International Conference, North American Accounting Society sector, March 27, in Chicago. Business student Megan Thorwick was also a co-author on this paper, which examines stock price reaction to communication strategies Pfizer used when the safety of Celebrex was questioned.