Two marketing major students – Muhammad Azam Awan (senior) and Nanami Ohtsuka (senior) – have been accepted to present their market research paper at the 44th Atlantic Marketing Association Conference in Asheville, NC, Sept. 25-28. Also, this study will be published in the conference proceedings.

The title of their study is, “The Curiosity of Class Learning from a Hands-on Project – H&M Company: An Analysis of Marketing Strategies in the STP Process.” This study examines how marketing class learning throughout a series of projects is able to explain the real business functionality well by applying marketing theories in the classroom.

The earlier version of this study was presented at the 2019 Andrew B. Conteh Student Academic Conference, MSUM. This research was advised by Dr. Wooyang Kim, Associate professor of Marketing, Paseka School of Business.