Drs. An, Kim’s co-authored paper invited as selected research at 2019 AIB MW conference
The paper co-authored by Hyun Sang An and Wooyang Kim (Marketing, Paseka School of Business) was invited to the Paper Development Workshop (PDW) session at the 2019 Academy of International Business Midwest (AIB MW) Conference: Chicago, IL (March 27-29). Only four papers were invited in the PDW session, and this invitation was selected as high-quality research among the accepted papers at the conference. This Session’s Chair was Dr. Dan Li (L. Leslie Waters Chair and Professor of International Business at the Kelley Business School, Indiana University), and currently, she is the Editor-in-Chief of Business Horizon and an Associate Editor of Global Strategy Journal.
Drs. An and Kim’s research title is “Millennials’ Willingness to Consume Foreign Music Contents Online: Application of the Stimulus-Organism-Response Theory,” and this study investigated a theory-based behavioral process of millennials’ foreign music consumption in the online context by using Structural Equation Modeling technique.