Dr. Hyun Sang An, Assistant Professor of marketing at Paseka School of Business, will present a study at the 2018 Society for Marketing Advances Conference. The title of the study is “Effects of Foreign Pop Music Contents on Social Media on the U.S. Millennial’s Music Consumption.” Importantly, this study has been selected as the Best Paper in the Social Media track at the conference. The conference will be held in West Palm Beach, Fla., on Oct. 31 – Nov. 3, 2018.