Dr. Wooyang Kim’s coauthored paper published in the Journal of Global Scholars of Marketing Science

Dr. Wooyang Kim’s coauthored paper published in the Journal of Global Scholars of Marketing Science

Dr. Wooyang Kim, Assistant Professor in the Paseka School of Business, has been published the paper in the Journal of Global Scholars of Marketing Science, one of the elite marketing journals. The title of the paper is “Consumer Innovativeness and International Consumer Behavior: Comments and Extensions.” This study reviews current research topics and provides the direction for the future studies in the research field of consumer innovativeness.