Dr. Kim’s Paper Accepted into Atlantic Marketing Association Conference

Dr. Kim’s Paper Accepted into Atlantic Marketing Association Conference

With his advisers (Dr. James M. Hunt and Dr. Richard A. Lancioni, Fox School of Business & Management at Temple University), Dr. Wooyang Kim, Assistant Professor in the Paseka School of Business, had a paper accepted in the Atlantic Marketing Association Conference 2016 (September 14-18, Charleston, S.C.). 

The title of the paper is “Application of the Semantic Organization Model to the Assessment of Social Media Communication: Assessing the Accuracy and Relevance of On-Line Reviews.” This study is a conceptual theory paper to provide an actionable framework from which marketers can diagnose positioning problems and take profitable actions. He will present his paper in the conference on September 17, 2016.