Ruth Lumb to present research at Chinese university

Ruth Lumb to present research at Chinese university

Ruth Lumb, School of Business, has been invited by Vice-President Zhang of Xian University of Science and Technology to present her research titled “An Examination of Tourists’ Perception of China: 2000-2011” to the administration and faculty of the University in June. She is being hosted by the School of Management. Lumb has also been asked to update her latest findings of a reserach project titled “Changes in Consumer Ethnocentric Tendencies between 1995-2011: A Four Country Analysis.” She had previously presented her findings for the topic for the years 1995-2009.