MSU Moorhead is unveiling a new admissions marketing campaign this month with the goal of reaching out to prospective students and their families. The university’s marketing and admissions offices are working with Absolute Marketing Group’s award-winning creative team to develop admissions-centric materials under the direction and vision of MSUM’s new marketing director, Pat Staples. The creative gives life to the dragon and features a dragon-inspired “burn” that resonates with students and easily transfers to all media, departments and messages.

Media placement includes billboards, cinema, high school newspapers, an admission’s landing page, and direct mail to prospective students, among other activities.

Visit the publications web site ( and take a peek at some of the creative that has been produced (2009-10 Admissions Marketing).

Absolute Marketing Group, located in Moorhead, was founded by MSUM alumni MacDalton Berns, ’99 Mass Communications and Mark Huesman, ’98 Mass Communications. The company also includes alumni Cas Johnson, ’00 Illustration, Jason Jacobson, ’07 Mass Communications, and Corey Trick, ’07 Graphic Communications. ’07. Adam Wiedman and Luke Petterson also attended MSUM.