School of Business faculty and Dean Marsha Weber co-authored paper
School of Business accounting faculty Sheri Erickson and Mary Stone and Dean Marsha Weber co-authored the paper “Crisis Communication in the Banking Industry: Countrywide’s Use of Image Restoration Strategies” published in volume 16 of “Advances in Public Interest Accounting.” This case study analyzes Countrywide Financial’s responses to its financial crisis and illustrates the use of communication theory and image restoration […]