Dr. Wooyang Kim’s New Research Paper Published in a Leading International Marketing Journal
In collaboration with Dr. Paul Hong, Distinguished University Professor at the University of Toledo, Dr. Wooyang Kim, Professor of Marketing at the Paseka School of Business (PSB), has recently published a research paper in the Journal of International Consumer Marketing, a leading international marketing journal (CiteScore: Q1, Scimago: Q2, ABDC: B, Acceptance rate: 5%). The study title is “A Scope–Scale […]