PSB Faculty-Student Research Accepted for Presentation at International Marketing Conference
A faculty-student research paper coauthored by Madilynn Moen (B.A. student with a Marketing emphasis), Ralf Mehnert-Meland, J.D., and Dr. Wooyang Kim from the Paseka School of Business (PSB) has been accepted for presentation at the 2026 Association of Marketing Theory and Practice (AMTP) conference. The AMTP is a premier international marketing conference to be held in Myrtle Beach, SC, March 29 – April 1, 2026.
The study, entitled “Understanding the Controversy of Tipping Fairness: Insights from Paradox, Sensemaking, and Equity Theories,” explores controversiality in tipping culture among different stakeholders in the U.S. It examines tipping fairness from a societal marketing perspective, analyzing fairness perceptions across the macro-, meso-, and micro-levels of the socio-relational system. The paper will appear in the conference proceedings as an extended abstract.
This research project is fully supported by Dr. Peter Sherman, Dean of the PSB. Aligned with MSUM’s strategic direction and AACSB standards, this recognition underscores the PSB’s ongoing commitment to high-quality research, student-centered learning, and meaningful societal impact within the academic community and beyond.