MSUM PRSSA Reflects on an Amazing School Year with Inspiring Speakers and Exciting Trips
MSUM PRSSA has had an amazing academic year with engaging guest speakers and professional development opportunities. PRSSA members have had amazing opportunities to network, learn, grow, and prepare for their future careers.
Insightful Guest Speakers
Throughout the 2024-2025 year, MSUM PRSSA welcomed several influential professionals who shared their expertise and insights with students. Guest speakers included:
Chelsea Eagle, Director of Public Relations at Walt Disney World, who provided an inside look at the PR strategies behind one of the world’s most beloved entertainment brands.
Chelsey Stoa, Senior PR & Social Media Strategist at Flint Group, who discussed trends in digital communication and social media management.
Travis Christopher, Senior Development Officer at Sanford Health, who shared his experience in healthcare communications, fundraising, and crisis communications.
Erienne Fawcett, Coordinator of Gender and Sexuality at the MSUM Diversity & Inclusion Office, who emphasized the importance of inclusivity in public relations.
Sadie Rudolph, Vice President of Strategic Communication at Fargo-Moorhead-West Fargo Chamber of Commerce, who offered insights into strategic messaging, crisis communications, community engagement.
Grant Berg, PR Coordinator at Students United, who spoke on advocacy and public relations in higher education.
Carter Headrick, Founder and CEO of Carter Headrick Strategic Communications, who shared about strategic communications, lobbying, and political pr strategies.
Professional Development Through PR North
A highlight of the year was MSUM PRSSA’s participation in PR North at the Mall of America, Minnesota PRSA’s annual conference designed for students and recent graduates aspiring to enter the public relations industry. The event featured insightful panel discussions, networking opportunities, and interactive sessions.
Key sessions included:
Crafting Content That Captivates
- – A panel on PR writing that explored how to create compelling and inclusive messaging.
Crisis Communications: Navigating the Storm
- – An interactive session where students tackled real world crisis scenarios alongside seasoned professionals.
The Future of You
- – A thought-provoking talk on how technological advancements, AI, and global trends will shape the PR industry.
Young Professionals Panel
- – Recent graduates shared their experiences transitioning into the workforce, offering practical career advice.
PR North provided a chance for PRSSA members to network with industry leaders, learn new skills, and gain a deeper understanding of the public relations field.
