Dr. Wooyang Kim’s AI Diffusion Research Published in CRC Press Edited Book Chapters
Dr. Wooyang Kim from the Paseka School of Business (PSB) continues to expand MSUM’s research presence in artificial intelligence (AI) with the publication of two book chapters in an edited volume by CRC Press, in collaboration with coauthors from Temple University. CRC Press is globally recognized as a premier publisher in science, technology, engineering, and mathematics (STEM), with a strong emphasis on AI, computer science, cybersecurity, and information technology.
In this work, Dr. Kim led the development of both chapters, contributing to theory building on AI’s sociotechnical diffusion and adoption, as well as advancing discussions on ethical AI within the marketing discipline. The chapters are included in the edited volume, “Korean Studies in the Artificial Intelligence Era: Adoption Insights in Hospitality, Culture, Communication, Music, and Philosophy (Vol. 2)” (ISBN: 9781003681472).
The book chapter titles and DOIs are as follows: Adoption and Diffusion of Generative Artificial Intelligence: A Multilevel Theoretical Integration Across Technology and Social Systems (Chapter 3), https://doi.org/10.1201/9781003681472-3
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- Ethical AI Across Fields: A Unified Chapter (Chapter 9),
https://doi.org/10.1201/9781003681472-9
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The chapters are currently available for preorder and will be officially available online on May 25, 2026.