Dr. Wooyang Kim Publishes Multiple Studies in Leading Journals and Conference
Dr. Wooyang Kim, Professor of Marketing at the Paseka School of Business (PSB), recently published three scholarly articles in peer-reviewed journals and presented two conference papers during the summer of 2025. His research contributions demonstrate continued productivity that supports both the reputation of PSB and its AACSB accreditation standards.
These publications reflect collaborations with colleagues from institutions across the United States and South Korea, including Iowa State University, University of Central Florida, Florida International University, Jacksonville University, Temple University, Wilkes University, Savannah State University, and Honam University.
The first two studies are systematic reviews that examine current research themes and trends in tourism and hospitality, as well as active seniors’ tourism. The third article explores unplanned grocery shopping behavior in response to promotional stimuli. The journal articles include:
- Kim, W., Lee, S., Park, J., Lee, H., & Choi, N. (2025). Systematic review of review research in hospitality and tourism: Updates from 2017 to 2023, International Journal of Hospitality Management, 131, 104310 (ABDC A*, SCImago Q1)
- Kim, W., Choi, H. C., Lee, S., & Ann, S. (2025). Active Seniors Tourism: A Bibliometric Analysis in the Past Decade and Future Research Agendas. International Journal of Tourism Sciences, 24(1) pp. 4-22. [Leading article] (ABDC C, KCI)
- Cake, D., Agrawal, V., & Kim, W. (2025) Unplanned In-Store Purchase Behavior of Organic Grocery Product Users: Effect of Consumer Innovativeness Traits and Traditional and Digital Promotional Stimuli, Journal of Applied Marketing Theory, 12(1) pp. 57-75. (Cabells Journalytics)
In addition, Dr. Kim presented two research papers at the Global Marketing Conference in Hong Kong, one of the premier international conferences in marketing. His presentations addressed the unification of theories for understanding generative AI adoption and the role of indoor air quality as a service quality signal in the hotel industry. The proceedings include:
- Kim, W., Li, Q., Di Benedetto, A., & Hantula, D. A. (2025) A Theory Unification Among Diffusion Of Innovation Theory, Technology Acceptance Model, And Technology Readiness Index In Generative Artificial Intelligence Adoption. Global Marketing Conference 2025, p.714.
- Kim, W., & Chang, H. (2025) Indoor Air Quality As A Positive Service Quality Signal In Hotel Industry: Its Preliminary Tests And Potentials. Global Marketing Conference 2025, p.717.