5 things to know about the iPhone 17 market landscape, according to Professor Wooyang Kim

Paseka School of Business Professor Wooyang Kim was featured in TyN Magazine, a media company from Argentina that covers the information technology industry, in an article about the new iPhone 17 plan, which could cost individuals $877 and families $2,015.

Kim’s top five things to know:

  • Coverage varies by location – Verizon leads nationally, but AT&T, T-Mobile, or even mobile virtual network operations (e.g., Google Fi, Mint) can outperform regionally.
  • Security is standardized – Major carriers offer similar protections; no big consumer-level differences.
  • Annual iPhone hype has cooled – New models attract innovators, but mass excitement depends on distinctive features.
  • Innovation matters most – Breakthroughs (e.g., foldables) or exclusive carrier deals influence adoption more than release cycles.
  • Contracts vs. flexibility is personal – No universal price tradeoff; choices hinge on lifestyle, perceived value, and convenience.


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