With Dr. Kelly La Venture (Bemidji State University, MBA graduated from the Paseka School of Business, MSUM) and Dr. Kwangsoo Park (North Dakota State University), Dr. Wooyang Kim (Assistant Professor of Marketing) have had their coauthored paper accepted to the 8th Korea America Hospitality & Tourism Educators Conference (KAHTEA).

The study, entitled “Cultural Property Value as Antecedents of Tourist Consumption Value and Visit Intention,” investigates tourists’ visit intention in the cultural heritage as a tourism attraction via the characteristics of cultural properties and consumption values. This study develops a theory to explain the visit intention of cultural heritage applying value theory in behavioral economics. The appropriateness of theory and the findings will be presenting at the at the conference – Las Vegas, NV: April 20-21, 2018.