St. Paul, Minn. – Minnesota State University Student Association (MSUSA) has changed its name to Students United. In July, the process to transition the organization’s name began.
MSUSA was founded in 1967 and has never undergone a formal rebranding in the nearly 50 years since it was founded. Three years ago the discussion of changing the logo and name of the organization began. The conversation started because of the length of the name and the confusion students and other MSUSA audiences had with the acronym. This spring, during the organization’s May Board of Directors meeting, concluding decisions regarding the rebranding process were made and MSUSA acquired its final information to change its name to Students United.
“This past May our Board passed the logo unanimously,” said State Chair Joe Wolf. “It is clear that students are ready for this change and are excited to be at the forefront of the process.”
Although legally still obtaining the name Minnesota State University Student Association, the organization will begin referring to itself solely as Students United. The rebranding includes a new name, logo and website for the organization.
Established in 1967, Students United is an independent, non-profit organization funded and operated by students. Students United serves the students attending Minnesota’s state universities in Bemidji, Mankato, Marshall (Southwest), Moorhead, St. Cloud, St. Paul/Minneapolis (Metropolitan) and Winona.