Dr. Wooyang Kim, the Paseka School of Business, has accepted his paper at the Global Marketing Conference
With his advisers (Dr. Donald Hantula and Dr. C. Anthony Di Benedetto), Dr. Wooyang Kim, Assistant Professor in the Paseka School of Business, has been accepted the paper in the Global Marketing Conference 2016 (GMC).
The title of the paper is “The Role of Foraging Theory in Information Overload Paradigm: Consumer Perception of Online Information Structures among Goods and Services.” The GMC is an internationally renowned conference and one of the largest conferences in marketing discipline, organized by Global Alliance of Marketing & Management Association (GAMMA) and hosted by top-tier academic societies such as American Marketing Association and European Marketing Academy. He will present his paper in Hong Kong on July 2016.