MSUM student public relations firm named “Firm of the Issue”
Positive Reactions, an MSUM student public relations firm, was named “Firm of the Issue” in the most recent issue of FORUM, a publication of the Public Relations Student Society of America (PRSSA).
“Positive Reactions is one of PRSSA’s finest examples of a student-run firm that is producing excellent, professional work,” wrote Helma Von Zadow, PRSSA vice president of professional development.
The mission of Positive Reactions is to provide MSUM student members with field experience and clients with quality services. Led by director Kelly Falk, the firm integrates students of various fields, including public relations, journalism, advertising, film and photography. The student firm offers services such as event planning, marketing research, social media execution, web creation, video services and fundraising strategies.
In her article on the firm, Von Zadow highlighted a video the students created for one of their clients, FM Sheltering Churches. The video features Rob Sweirs, executive director of the New Life Center and Bob Winchester, a resident of the New Life Center. In creating the video, the student PR group sought to break stereotypes society has regarding people experiencing homelessness.
To see the video, or for more information on Positive Reactions PR, go to www.positivereactionspr.wordpress.com.