Mass Communications students took first place in the District 8 (North Dakota, Minnesota, South Dakota, Iowa, Wisconsin and Michigan) National Student Advertising Competition of the American Advertising Federation. In Minneapolis on April 16-17, they presented a marketing plan for this year’s NSAC client, JC Penney. The advertising campaigns class has participated in this national contest for many years, but hasn’t won the competition since 1995. They also received awards for “Best Brand Strategy” and “Best Visual Presentation.”
The winners, along with their advisor Jody Mattern, Mass Communications, will receive an expense paid trip to the American Advertising Federation’s national convention in San Diego June 1-5. While there, they will compete against winners from 14 other districts across the United States for the NSAC National Championship. The presentation team consisted of Phillip Weiss, Annika Nynas, Rachel Zorner, Laura Kosloske and Chris Lubarskich.
MSUM AAF District Champions from left: American Advertising Federation President and CEO, James Datri; Presenter Laura Kosloske; Presenter Chris Lubarskich; Presenter Rachel Zorner; NSAC Advisor Jody Mattern; Presenter Annika Nynas, Presenter Phillip Weiss; and District 8 NSAC Chairman Frank Stegmaier.