MSUM, Students and Absolute Marketing earn ADDY Awards
Three professionals from American Advertising Federation clubs around the country judged 568 entries in the American Advertising Federation of North Dakota’s 2010 ADDY competition. MSUM and Absolute Marketing Group received six ADDY Awards, and MSUM students received 18 out of the 29 STUDENT ADDY Awards presented.
The ADDY Awards, a program of the AAF, is the only creative awards program administered by the advertising industry for the industry. Each year, AAF members from around the country enter more than 60,000 samples of their best work, making the ADDYs the world’s largest advertising competition.
MSUM and Absolute Marketing Group received the following ADDYs:
GOLD ADDYs
1. Burn Through – Mixed/Multiple Media, Local Consumer (Bus Wrap + Billboards + Mall Kiosk + Direct Mailer)
2. Academia Arcadia – Out-of-Home, Interior (Mall Kiosk)
3. Stack the Deck – Direct Marketing, Consumer, Single (Direct Mailer to HS students)
4. Enjoy the Site – Television, Cinema (Cinema ad)
SILVER ADDYs
1. Burn Through – Out-of-Home, Campaign (Billboards: Have a Nice Degree, Shop-Drop-Enroll, Ignite Life)
2. Burn It – Out-of-Home, Single Outdoor Board (Billboard: Have a Nice Degree)
MSUM STUDENT GOLD ADDYs
Maven Bicycles Stationary System, Alex Ehlen; Mira Schendel brochure, Sarah Clark; Swingline Ad, Danielle Naboulsi; Merry Maids “Clean” Campaign, Danielle Naboulsi; Walmart “College Student” Campaign, Alec Winmill; Maven Bicycles Website, Alex Ehlen.
MSUM STUDENT SILVER ADDYs
Goo Gone “Tattoo” ad, Marcus Wiley; tomtom ad, Angie Tumenbayer; Maven Bicycles Bar Tape Packaging, Alex Ehlen; Natural History Museum of Los, Sarah Clark; Welcome to my College, Derek, Lars, Erek, Brady; The Limns, Annika Nynas; Undeclared Records, Lindsey Volker; Instance Gum logo, Danielle Rosenow; Fair Trade Coffee Stop Motion, Jared Winmill; Gold Bond ‘Better Way’ Campaign, Alec Winmill; H & R Block “Easy” Campaign, Mark Keller & Alyssa Kram; Canon Campaign, Tyler Zima.
Complete news release is available at http://www.aaf-nd.org/images/uploads/ADDYs10release.pdf