College of Business, Analytics & Communication
Gen Z expert Jason Dorsey to speak at MSUM Feb. 7

Gen Z expert Jason Dorsey to speak at MSUM Feb. 7

Friday, Feb. 7 | 8 a.m. – Noon | Hansen Theatre

  • More than 1 in 10 members of Gen Z follow 50+ online influencers.
  • 29% of Gen Z are on their smartphones after midnight every night of the week.
  • 66% of Gen Z needs feedback from their supervisor at least every few weeks in order to stay at a job.

This is the Gen Z mindset. Are you ready?

MSUM and the Paseka School of Business are bringing to campus world-renowned Gen Z expert and best-selling author Jason Dorsey, who’s been featured on 200+ TV shows, Friday, Feb. 7 from 8 a.m. to noon in the Center for Arts Hansen Theatre. Keynote speaker Dorsey will talk about his latest research on Gen Z and Millennials entering the workplace.  

“What an incredibly rare opportunity this is for both our university and our community,” said Eric Piela, MSUM speech communications grad and senior marketing manager at WEX Health. “A chance to learn from the foremost research-driven speaker on generations – and to do so with students, faculty, alumni, and business professionals gathered in one place – that’s pretty epic. I can’t afford to miss this!”

This Transforming Workplaces event includes a student panel facilitated by Annie Wood and featuring M. Azam Awan (business administration), Bradley Banken (advertising & public relations), Danielle Caingcoy (finance) and Aleta Sanford (business administration management and English literature).

Additional sessions include “Creating spaces that work” with Sarah Miller and Kim Manuel, and “Marketing to Gen Z” with Eric Piela and MSUM CMO Kirsten Jensen. Visit the Transforming Workplaces website to learn more and to buy tickets.

The Center for Generational Kinetics President Jason Dorsey speaks during The Financial Brand Forum keynote inside The Chelsea at The Cosmopolitian of Las Vegas Wednesday, May 9, 2018 in Las Vegas. (Photo by David Becker)