The Journal of Relationship Marketing, 11:116-123, 2012 has published “Delight the Customer: A Predictive Model for Repeat Purcha6se Behavior,” by M. Wayne Alexander.
Tags: Journal of Relationship Marketing, School of Business, Wayne Alexander Category
Academics, College of Business and Industry, Dragon Digest, Employee, Points of Pride Faculty/Staff, Research
Both comments and pings are currently closed.
Student News & Announcements