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News @ Minnesota State University Moorhead

MSUM grad creates website to connect listeners with indie bands

Posted on May 22, 2012

Michael Schriefels

MOORHEAD – Like many college graduates his age, Michael Schreifels is entering an uncertain job market.

By: Sam Benshoof, INFORUM

MOORHEAD – Like many college graduates his age, Michael Schreifels is entering an uncertain job market.

But instead of sending out hundreds of job applications to employers, Schreifels is launching a career of his own. After graduating from Minnesota State University Moorhead in three years, Schreifels, of St. Cloud, has created and launched a website called Albumcorner, something he calls a discovery service for independent (“indie”) music.

The idea came about after Schreifels, a film studies major, got involved in the Fargo music scene by making music videos for local bands.

Through the process of talking and working with area musicians, he realized that indie bands face a lot of challenges in getting their name off the ground.

“I came to understand the things that independent musicians have to go through to build a fan base. I face that same thing as an independent filmmaker,” Schreifels says.

So, with an entrepreneurial spirit and a background in website development (he made his first when he was in fourth grade, he says), Schreifels came up with the idea for Albumcorner.

Starting every Wednesday, the website features a different indie artist and their music for a week. Visitors are able to listen to the artist’s album for free and buy it at a discounted price.

All musicians on the site are of the same folk rock and indie rock genre, and so far they’ve come from all over.

In the four weeks since the site launched, it has highlighted groups from places like Minneapolis and Pittsburgh, and Schreifels has agreements to soon feature bands from Los Angeles, Seattle and even Sweden.

To read more, click here.


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